Hi, I’m Wendy.

I am a UX and Product Designer based in San Diego, CA.

I began my career in design at Scholastic, Inc. in Soho, NYC. Working closely with schools and educators, my team worked on refining print and online resources to create a fun and interactive learning experience for kids. After leaving the publishing industry, I joined the March of Dimes, a non-profit dedicated to helping babies survive and thrive regardless of socio economic circumstances, giving all babies the chance for a healthy start. There, I led the design team in branded efforts across print, social and web, creating cohesive end-to-end experiences for prospective and existing participants joining the mission under the March for Babies campaign. Following March of Dimes, I worked for creative agencies, Butterjam and Wondros, focused on digital products, UI and UX design, user flows, user journeys, advocating for the user's needs. At Wondros, I worked on the All of Us Research program, owned by the NIH, with a focus to transform healthcare into a much more inclusive and diverse database to more accurately reflect our nation, to provide better healthcare based on their data. I am now at CVS Health, working to improve the healthcare experience, helping individuals to find services and treatments for themselves and loved ones. I aim to make finding care a more seamless, helpful and friendly experience.

During my down time I thrive on creative projects designing logos, websites, mobile apps, event promos and anything that allows me to stretch my right brain muscles. Outside of work I enjoy paddle boarding, hiking, biking and trying new places to eat. My family is originally from New York and we are a family of foodies. I have 2 children who are 8 and 12 years old who keep my husband and I on our toes. When we hear mischievous giggles somewhere in the house, we know they are up to no good.

Creative problem solving and human-centered design are the focus of what I do. My goal (and role) is to come alongside my clients to create strong strategy, compelling design and delightful experiences. Let’s do this!

Areas of expertise

• Art direction, print and web design, mobile app design, brand campaigns and identity, UI/UX design

• Wireframes, prototypes, user flows and user journey maps

• Photo retouching, planning and art directing photo shoots

The process

• Meet & Greet – I meet with clients and listen to their mission, goals and what they would like to accomplish.

• Schedule – We set up target dates and a schedule for phases and deliverables.

• Deliver – Present wireframes and sketches, digital mockups and then final files for delivery.

My tools

• Adobe CC (Photoshop, XD, InDesign, Illustrator, Acrobat, Premiere Rush)

• Design + Prototyping (Figma, Sketch, Adobe XD, InVision, MarvelApp, Omnigraffle)

• Handoff (Abstract, Figma, XD, Zeplin)

• Microsoft Office and Google Suite