UX/UI Design, graphic design, branding + identity

Creative work

Featured here, is a collection of creative work for various clients and projects.

 

Snowcrash

Snowcrash is an NFT platform that gives artists, content creators, musicians and influencers a home to showcase their talent in the form of digital assets and virtual experiences. snowcrash.com

my role

Working with a team at Wondros on the Snowcrash site, my task was to figure out the flows for placing a bid, adding a payment option and connecting a wallet to purchase NFTs. I created mid-fi wireframes and a prototype to illustrate the user flow.

 

User flow for placing a bid

 

Place bid screens in Overflow

 

Place a bid

Mid-fi prototype showing the add payment option and connecting to a crypto wallet.

 

Email campaigns

The All of Us Research program often utilizes email campaigns and newsletters to inform and engage with existing and potential participants. Here are a few branded emails to drive traffic to the All of Us site.

 
 

Grace Parenting workshop

Parenting workshop hosted by Oversea Chinese Mission in NYC. These were digital invitations created for a seminar series based on a program by Dr. Tim Kimmel.

 
 

Little Blessings Nursery

Little Blessings is a nursery run by Oversea Chinese Mission church. The director contacted me for a logo design to help establish an identity for their program.

mission

For parents and babies to find a warm and welcome place where they can grow strong in God’s love and in His word. Little Blessings seeks to provide a safe and stimulating environment for babies and toddlers.

 
 

brainstorming and logo concepts

  • Represent youth and babies as a tender sprout

  • Children are active with a lot of energy – incorporate kinetic energy and child in the abstract form of a sapling

  • Sheep to represent the innocence and gentle nature of babies and toddlers

  • Fish as a metaphor for (new) life and patience in teaching children in a nurturing environment

 
 

Coucher du Soleil

French for “sunset,” this private wine label is made from California grapes.

my role

I was asked to come up with some logo concepts that incorporate the sunset with a line illustration approach. We explored a few different styles and landed on a design that is organic, slightly whimsical, while retaining a level of maturity and tradition.

 
 

brainstorming and logo concepts

  • Use an abstract approach to the sunset and waves for a beachy, Southern California feel

  • Incorporate the sunset into a wine glass

  • Explore more earthy ways to communicate wine such as vines, grapes along with the use of curves and organic forms

  • Explore modern fonts versus more traditional fonts with serifs and hand-drawn typography